Mānuka Wellbeing approached us for what would turn out to be the metaphorical “Mānuka” to their honey brand—A visual X Factor that differentiates premium, ethical, environmentally sound honey from their competitors. 

They were selling honey, but that wasn’t enough for the beautifully ambitious enterprise. 

To accentuate their unique point of difference we delivered a refined brand identity that would carry across a new website, online store, and our personal favourite: packaging. In order to effectively engage with Mānuka Wellbeing’s target consumers it was imperative we respected the historical origins of the brand, while introducing concepts that encompass contemporary design values. 

From blossom to jar, every decision made has been a commitment to Mānuka Wellbeing’s kaupapa of transparency, quality, and environmental sustainability. We are proud to call ourselves friends of this high end yet homegrown brand.