We were asked to rebrand an Auckland Marketing company – Reach. Setting the bar high, we had to come up with something really unique. This concept has a bespoke R that uses a fingerprint, helping to humanise the brand and connect it to real human experiences. This was also emphasised through the use of imagery.

Reach identify human behaviour, then reaching those humans with the right brands and products. The fingerprint symbolises this statement.

Fingerprints are one of a kind, unique to the individual!